Following deregulation in 2006, Mulgrave Mill commenced to independently market raw sugar produced at the Mulgrave and Mossman mills for direct export. Simultaneously the Maryborough Mill commenced selling its production to a domestic refiner.
In 2008 MSF Sugar Limited acquired The Mulgrave Central Mill Company Limited. Shortly after bringing the Maryborough Mill and Mulgrave Mill together, the marketing function of the enlarged group was consolidated and all sugar from both mills was exported independently.
MSF Sugar is strongly focused on supplying the growing sugar consumption in East Asia and has established strong customer relationships in all key importing countries in this region.
From the 2011 season MSF Marketing has handled the sales and marketing of all MSF Sugar’s raw sugar production. MSF Marketing’s customer focused, logistics management and pricing strategies have enabled MSF Marketing to take advantage of their position as an independent Australian seller to the export market.
MSF Marketing’s main export market includes: Japan, South Korea, China and Indonesia with direct shipping arranged from Queensland to each of these destinations.
In June 2011, MSF Sugar gave notice to Queensland Sugar Limited (QSL) under the Raw Sugar Supply Agreement (RSSA) in relation to the Tableland and South Johnstone Mills with the view to marketing the sugar produced at these mills commencing the 2014 season.
In 2013, MSF Sugar entered into a very different RSSA with QSL that gave MSF Sugar access to its ‘Economic Interest’ for marketing purposes (2014 – 2016 seasons). During this time, the Mulgrave Mill and Maryborough Mill growers have a choice to remain with MSF Sugar or return to QSL.
Following the withdrawal of Wilmar from the new RSSA, MSF Sugar gave notice under the terms and conditions of that commercial contract closely followed by Tully Sugar. The withdrawal from QSL takes effect commencing the 2017 season.
Grower Pricing and Pooling
MSF Sugar’s pricing and pooling offering has been customised for our growers and growing regions. Growers have the opportunity to strongly influence their cane price by:
- individually pricing cane up to three years forward
- collectively pricing cane up three years forward
- pricing via Regionalised Collective Pools that may better suit grower’s local requirements
- Participating in professional managed In-Season Pools
MSF Sugar recognises all growers are different. MSF Sugar’s pricing and pooling options are flexible and can cater for these differences. The MSF Sugar pricing and pooling option allows growers to make decisions according to their own circumstances and risk appetite.