MSF Sugar Wins Premier’s Rural Award


21 November 2016

MSF Sugar, Australia’s largest sugar cane producer, is the winner of the Rural Award at the 2016 Queensland Premier’s Sustainability Awards for its strategic and positive approach to sustainable farming.

The prestigious Rural Award is the Queensland Government’s highest recognition of industry leaders in sustainability, innovation and eco-efficiency and was an acknowledgement of the MSF Sugar team’s continual focus on encouraging and implementing best farming practices.

Accepting the Award on behalf of MSF Sugar, General Manager-Agriculture, Trevor Crook, said MSF Sugar was working towards an achievable vision of becoming a ‘waste-to-value’ business operation with sustainability pivotal to all aspects.

Mr Crook said the company was committed to investing in the long-term future of the sugar cane industry.

“MSF Sugar has demonstrated its leadership in farming system innovations. We adopt smart, green technology and we engage in continual research and monitoring”.

“We are reducing our carbon footprint, conserving energy and reducing waste while meeting our productivity and profitability targets”.

“This award recognises that our first steps in this direction are having a positive and significant impact – but we are far from finished”.

“In what is considered to be a climate of environmental change, we are taking a proactive approach towards sustainable farming. In addition to cane growing and milling, our plans include diversifying into new and innovative products such as bioplastics”, he said.

The Award also acknowledged MSF Sugar’s approach to continual improvement, setting targets and reducing impacts. One such project – a sustainable system called Modern Farming – is sharing the company’s integrated farming approach with other farming groups, communicating learnings aimed at reducing water quality impacts and promoting better farming practices.

“MSF Sugar strives to be a good corporate citizen and given our proximity to the Great Barrier Reef, we recognise that continually improving our environmental stewardship is of utmost importance”.

“Our Modern Farming practices demonstrate a sustained and substantial level of commitment to delivery farm improvements in several catchments of the Reef”, Mr Crook said.

The company’s commitment to the industry-wide accreditation scheme, SmartCane Best Management Practice, is impacting positively on cane growing throughout the State while its heavy investment into installation of low pressure irrigation systems is reducing soil erosion and increasing water use efficiency.

MSF Sugar’s next large-scale investment in Queensland is its $75 million green power station located on the Atherton Tableland and scheduled for completion in 2018.

Mr Crook said MSF Sugar had the capacity, and the commitment, to lead the sugar industry in sustainable farming practices and, as a result, making a substantial contribution to global climate change initiatives.

“While this Award showcases and acknowledges our results, we will not be complacent. We believe the sugar cane industry has great potential to set benchmarks for sustainable farming practices – potential that will soon be realised as we launch our new range of renewables into the Australian market,” he said.


For further information please contact:

Trevor Crook MSF Sugar General Manager – Agriculture

Mob: 0400 211 665

Rural Award, Premier’s Sustainability Awards 2016

Accepting the Premier’s Rural Award for Sustainability were (from left) MSF Sugar Crop Establishment Supervisor – Maryborough Farms Isaac Schmidt, MSF Sugar General Manager – Business Development Hywel Cook, Minister for Environment and Heritage Protection and Minister for National Parks and the Great Barrier Reef Dr Steven Miles, MSF Sugar, General Manager-Agriculture Trevor Crook, Minister for Main Roads, Road Safety and Ports and Minister for Energy, Biofuels and Water Supply Mark Bailey, MSF Sugar Operations Manager – South Johnstone Farm Alan Cross and MSF Sugar Group Agronomist Andrew Dougall.